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Job cuts in the automotive industry
The automotive industry is undergoing a significant transformation, and the latest announcements from Audi and Porsche highlight the challenges faced by traditional automakers. Both companies have revealed plans to cut thousands of jobs by 2029, with Audi reducing its workforce by 7,500 and Porsche by 3,900. These cuts come on the heels of previous reductions, with Audi having already shed around 9,500 jobs since 2019. The focus of these new cuts will be on non-production roles, particularly in administration and development, as the companies adapt to changing market demands.
Market pressures and sales declines
Recent sales figures indicate a downturn for both Audi and Porsche, primarily driven by decreased demand in China, one of the largest automotive markets in the world. The transition to electric vehicles (EVs) has also imposed steep costs on these manufacturers, further complicating their financial situations. The looming threat of tariffs in the U.S. market adds another layer of pressure, potentially impacting profitability. In response to these challenges, Audi has already announced the closure of its Brussels plant, which produced the Q8 E-Tron electric SUV, due to sluggish sales.
Investing in the future
Despite the job cuts, Audi and Porsche remain committed to investing in their future product lineups. Audi plans to introduce a new entry-level electric vehicle at its Ingolstadt plant, likely an electric version of the A3. This move signifies a strategic pivot towards electrification, aiming to capture a growing segment of environmentally conscious consumers. Additionally, Audi is exploring the possibility of producing another model at its Neckarsulm facility. Meanwhile, Porsche is also gearing up for the future, with plans for an electric Cayenne and a flagship battery-powered SUV expected to launch by 2027. The company is also considering a new gas-powered SUV to complement its recently launched electric Macan.