Argomenti trattati
Ducati, the iconic motorcycle manufacturer based in Borgo Panigale, Bologna, has once again demonstrated its resilience and strength in the competitive two-wheeler market. As the company wraps up 2024, it proudly announces a revenue exceeding one billion euros for the third consecutive year, showcasing its ability to thrive even amidst challenging market conditions. With an operating result of 91 million euros, translating to a profitability of 9.1%, Ducati’s financial performance reflects its strategic focus on quality and exclusivity.
Solid financial results amidst challenges
Despite facing a fluctuating global market, Ducati’s revenue for 2024 reached an impressive 1.003 billion euros, slightly down from 1.065 billion euros in 2023. This decline in revenue, however, aligns with the company’s philosophy of maintaining the exclusivity and value of its products. CEO Claudio Domenicali emphasized the importance of these results, stating, “The 2024 results confirm the strength of our brand and the company’s ability to generate the financial resources that allow us to continue to invest and consolidate the excellence, value, and exclusivity of our products.” This commitment to quality over quantity is a hallmark of Ducati’s brand identity, ensuring that each motorcycle remains a coveted item for enthusiasts.
New models to excite Ducatisti
Looking ahead to 2025, Ducati is set to captivate its loyal fanbase with the introduction of ten new motorcycle models. These new offerings include the highly anticipated XDiavel V4 and Multistrada V4, both powered by the innovative V4 Granturismo engine. Additionally, the Panigale V4 and Streetfighter V4 will feature the latest evolution of the Desmosedici Stradale engine, while the Panigale V2, Streetfighter V2, and Multistrada V2 will showcase the new V2 engine, the lightest twin-cylinder engine ever produced by Ducati. This expansion of Ducati’s product range not only reinforces its commitment to performance and technology but also ensures that every Ducatista can find a motorcycle that resonates with their passion for riding.
Commitment to sustainability and innovation
Ducati’s financial success is not merely a reflection of its sales figures; it also highlights the company’s dedication to long-term sustainability. CFO Henning Jens noted that 2024 was a challenging year, prompting Ducati to prioritize profitability over sheer sales volume. This strategic decision underscores the brand’s commitment to maintaining high standards of quality and service while investing in research, development, and innovation. As Ducati continues to strengthen its financial foundation, it remains poised to navigate the complexities of the motorcycle industry while delivering exceptional products to its customers.
As Ducati gears up for an exciting year ahead, the combination of strong financial results, a commitment to quality, and a diverse lineup of new models positions the brand for continued success. With a focus on innovation and a passion for performance, Ducati is not just a motorcycle manufacturer; it is a community that embraces the spirit of riding and the thrill of the open road.