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JLR’s electric vehicle ambitions take shape
Jaguar Land Rover (JLR) has recently been seen testing a prototype for an electric vehicle, poised to join the prestigious Range Rover family of luxury SUVs. This move signals JLR’s commitment to embracing electric technology, aligning with global trends toward sustainability and innovation in the automotive sector.
What’s new with the electric Range Rover?
While JLR is gearing up to unveil an electric version of its iconic Range Rover soon, the prototype spotted on the road is not the final model. However, it showcases several design elements that reflect the aesthetics of its gasoline-powered counterpart. Subtle adjustments have been made to enhance aerodynamic efficiency, ensuring that the electric vehicle maintains both style and performance.
Similar modifications are anticipated for the upcoming electric Range Rover Sport, demonstrating a cohesive design language across these electric models. The prototype appears to be lower and sleeker than the existing Range Rover and Range Rover Sport, suggesting it may replace the current Range Rover Velar, which has been in the market since the 2018 model year.
Specifications and features of the new prototype
According to on-site photographers, this new prototype seems to be longer than the current Velar, with a noticeably lower and broader stance. These changes hint at enhancements in both design and performance, catering to a growing consumer demand for sophisticated and high-performance electric SUVs.
Last year, JLR announced its new Electrified Modular Architecture (EMA), designed specifically for smaller SUVs. This innovative platform is set to launch its first model in 2025, which will be part of the Range Rover lineup. The vehicle currently undergoing testing is likely one of the first to utilize this advanced platform, establishing a new benchmark for electric SUVs.
The future of JLR’s electric lineup
In addition to the new SUV, the EMA platform will facilitate the development of next-generation versions of the Range Rover Evoque and the Discovery Sport, ensuring that JLR remains competitive in the electric vehicle market.
For larger SUVs, JLR employs the Modular Longitudinal Architecture (MLA), already utilized in the latest Range Rover models. This dual-platform strategy allows JLR to offer an extensive range of electric vehicles, catering to various consumer preferences and needs.
What’s next for JLR?
With a debut expected in 2025, the new SUV will likely make its way to U.S. markets as a 2026 model. JLR is also expanding its portfolio with exciting new offerings, including Jaguar’s first ultra-luxury electric range and a rugged Defender rally raid vehicle.
As JLR continues to innovate and adapt to the changing landscape of the automotive industry, enthusiasts and luxury vehicle aficionados alike can look forward to a new era of sophistication, performance, and sustainability within the Range Rover family.