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The motorsports world is buzzing with excitement as RACER Network, a leading name in motorsports media, has officially acquired MAVTV. This strategic move is set to create a dynamic and diverse platform for motorsports enthusiasts across North America. With the rebranding of MAVTV to RACER, fans can expect a wealth of new content and an enriched viewing experience.
RACER Network’s Chairman, Chris Dyson, expressed his enthusiasm for the acquisition, stating, “The combination makes RACER the central multi-media motorsports hub for fans.” This merger not only strengthens RACER’s position in the industry but also enhances the marketing solutions available to brands looking to engage with the passionate motorsports community. The network will now be able to broadcast over 300 live races in 2025, alongside a variety of racing-related programming, including documentaries and lifestyle series.
Expanding operations and content offerings
With MAVTV’s headquarters in Indianapolis, a key hub for motorsports in the United States, RACER Network is poised to expand its operational base significantly. CJ Olivares, the president of MAVTV, will continue to lead the network’s growth and oversee the transition to the RACER brand. This transition is expected to be seamless, ensuring that viewers experience no disruption while enjoying an enhanced array of motorsports content.
A new era for motorsports enthusiasts
The acquisition marks a pivotal moment for motorsports media, as RACER aims to redefine how content is delivered and experienced. Paul Pfanner, the founder and CEO of RACER, highlighted the importance of this acquisition in fortifying the brand’s strategic pillars. By focusing on building the largest motorsports following in North America, RACER is set to become the go-to destination for fans seeking comprehensive coverage of their favorite sports and automotive culture.
As the transition unfolds, viewers can look forward to a fresh identity that reflects the passion and excitement of the motorsports community. The new RACER Network promises to be a vibrant platform that not only celebrates racing but also embraces the broader automotive culture, making it an essential hub for enthusiasts everywhere.